Website Design Company
With a number of websites designed till date, AV Solutions is on its way to empower
& shape your company / organization in more than one way
Internet Applications
Varied skill sets and knowledge-base together brings to life technology-driven business
transformation
Designing for Wireless / Mobile Devices
In order for a site to work on a wireless handset, it must adhere strictly to website
accessibility guidelines, as set out by the W3C
E-Commerce Applications
Ecommerce solutions are an attractive and cost-effective alternative to physical
stores
Search Engine Submission & Optimization
The World Wide Web is growing rapidly. A well designed site of your company / organization
provides you an existence in the world wide web, BUT it does not ensure you business
Website Design Company
With a number of websites designed till date, AV Solutions is on its way to empower
& shape your company / organization in more than one way
Multimedia Flash Presentations
Varied skill sets and knowledge-base together brings to life technology-driven business
transformation
Multimedia Flash Presentations
Varied skill sets and knowledge-base together brings to life technology-driven business
transformation
Our Valued Clients
Started with a small clientele, the company today boasts of an esteemed clients'
list, who have stood as pillars during our growth
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Mobile WAP Applications
We provide end-to-end solutions for mobile web design, development and marketing,
designing for wireless devices, mobile wap applications. Our platform simplifies
the process of building and managing highly sophisticated and visually stunning
mobile sites using powerful drag and drop menu options. Once the mobile site is
set up, you need no html experience to modify it, add content and create further
pages.
Key features of the service are: -
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Platform with 'drag and drop' page building tool to quickly implement your mobile
campaigns, allowing full creativity without the restriction of templates
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Enables selling any product from within a 'mobile web store' or from any 'direct
to consumer' marketing by using PayPal mobile
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Mobile social networking via a state-of-the-art solution that includes a range of
tools to build interaction with users, build communities and view and purchase products
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Streaming music and video content direct to mobile enabled with either your content
catalogue or User Generated Content
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“At first, the most popular mobile Internet service is likely to be e-mail. SMS
(short message service) messages have proved a big success in the Nordic nations
and volumes are growing rapidly throughout western Europe”. One of the most significant
advantages of Internet access from mobile rather that your PC is the ability to
instantly identify users geographic location. This opens up a huge opportunity for
highly customized services.
As Ericsson puts it,
“the content providers will know where their users are geographically and will be
able to direct them to specific destinations - restaurants or theaters, for example
handheld devices are mobile, but their position is instantly identifiable. So think
of content that knows where the user is, and offers content tailored to that geography.
Weather forecasts, restaurant locations (with table availability and instant reservations
fast food delivery, finding and booking a plumber, dating services (with pre-recorded
video profiles and e-mail or voicemail exchanges) any service where physical proximity
is important can migrate a vital part of its value-added to the new devices.”
Some of the interesting applications of WAP (already existing or being worked on)
are:
Computer Sciences Corporation (CSC) and Nokia are working with a Finnish fashion
retailer who plans to send clothing offers direct to mobile telephones using a combination
of cursors, touch screen technology and WAP to allow would-be shoppers to hot-link
to order-entry pages on the web.
In Finland, children already play new versions of competitive games such as "Battleships",
via the cellular networks. In the music world, Virgin Mobile in the UK offers to
download the latest pop hits to customers in a daily offering.
Scala has developed several WAP products for small to medium-sized companies which
would allow, for example, a field sales force to access customer order information
and stock availability details via a WAP handset.
A key growth area for the technology will be business-to-workforce, with companies
using WAP applications to reach employees at any time. Scala is currently working
on time-sheet applications and techniques for entering and filing expense claims
via the mobile phone.
Nokia says applications that will benefit from WAP include customer care and provisioning,
message notification and call management, e-mail, mapping and location services,
weather and traffic alerts, sports and financial services, address book and directory
services and corporate intranet applications.
As brought out by [1] and the examples above WAP services are currently limited
to simple information services, but as higher speeds become available and some of
the technical issues specific to WAP are resolved, several new service types will
emerge, including:
Infotainment: They could include weather forecasts, stock quotes, horoscopes
and news
Messaging: services such as e-mail, voicemail and unified messaging
Personal information management: services such as call management and personal
directories, which enable the modification of personal information
Financial services: mobile banking and mobile e-commerce services
Location-based services: services that are dependent on location include
mapping and vehicle location information
The Problem areas: -
One of the problem, basically to do with infrastructure (and not WAP) is that as
the mobile Internet access, thanks to WAP, increases it is likely to put ever greater
demands on existing technology infrastructures as it encourages higher m-commerce
volumes. A live example is I-mode services in Japan, where the mobile data access
has seen a unprecedented rate of growth. So, unless the infrastructure is geared
up to expect unexpected volumes, this can have significant impact on these data
services since most of these systems are simply inadequate for big volumes. So there
is a possibility of unsatisfactory performances observed by mobile data users.
Another problem area is that the delay in the delivery of long-promised terminals
and service launches are narrowing the window of opportunity for WAP, while the
proposed developments in faster mobile networks and more sophisticated terminals
come closer. Further developments in WAP are still required and in the meantime,
other solutions will emerge.
Also as with many other technologies what matters most and what guides the development
of a technology is the emergence of “killer applications”. So, unless some killer
applications hit the market, which influence the mood of the enduser, WAP just like
other technologies has a difficult path ahead. Already due to lots of hype WAP proponents
find them selves in a little tight position. So, this presents a big opportunity
for the developer community to develop new and innovative applications that can
realize the advantage of WAP. There is going to be big appetite for WAP applications
in the very near future.
WHAT IS WAP ?
Mobile world meets cyberspace Mobile Internet is all about Internet access
from mobile devices. Well, it’s true, but the ground realities are different. No
doubt Internet has grown fast, well really fast! but mobile Internet is poised to
grow even faster. The fundamental difference lies in the fact that whereas academics
and scientists started the Internet, the force behind mobile Internet access is
the cash-rich mobile phone industry. Mobile industry has always been looking for
more avenues to make more money and in this attempt, the mobile industry besides
carefully finding about the needs and requirements for a mobile data user is also
creating new demand patterns also. What makes things even more favorable for the
mobile Internet is that it already has a lot of Internet-based content from which
to draw. This can be adapted for display on mobiles in a number of ways. A website
can be viewed using a phone that is WAP-enabled.
A mobile is something that we take along with us where ever we go (unlike our computers)
and that is one of the reasons many analysts believe that within three years more
people will be accessing the Internet from mobile phones than from office or home
computers.
Well, a variety of mobile wireless standards exist today, each have different levels
of data capabilities. Thanks to the developments taking place in all the 2nd generation
mobile wireless data technologies, and the high data speeds being promised by the
3rd generation systems, the distinction between the wireless, wireline and the Internet
service providers is beginning to blur. Mobile Internet access surely is poised
to be a major commercial success. While the underlying network technologies keep
on evolving, what is going to differentiate on network from the other is finally
the services that it provides to the end user. Data services provided by the mobile
networks are fast becoming popular and in some countries in Europe people are spending
more on mobile data access compared to voice services. This presents a huge opportunity
for the mobile data service developers.
The issue is that with a range of mobile devices and underlying mobile wireless
technologies, developing services specific to each type of equipment and specific
to a particular technology is troublesome. An application written for specific equipment
and a specific technology won’t work anywhere else. This calls for a standardization,
which provides a generic model where applications can be written without keeping
in mind the equipment and the technology. On the equipment side, the wireless devices
represent the ultimate constrained computing device with:
Less powerful CPUs, Less memory (ROM and RAM), Restricted power consumption, Smaller
displays, Different input devices (e.g., a phone keypad, voice input, etc.) and
on the network side, wireless networks are constrained by
Less bandwidth
More latency
Less connection stability
Less predictable availability
However, most important of all, wireless subscribers have a different set of essential
desires and needs than desktop or even laptop Internet users. With the emergence
of 3G technologies, the constraint on the low data rates may not be as limiting
as it is today but is must be understood clearly that, as bandwidth increases, the
handset’s power consumption also increases which further taxes the already limited
battery life of a mobile device. Therefore, even as wireless networks improve their
ability to deliver higher bandwidth, the power availability at the handset will
still limit the effective throughput of data to and from the device. A wireless
data solution must be able to overcome these network limitations and still deliver
a satisfactory user experience.
Here comes WAP!
The Wireless Application Protocol (WAP) is the de-facto world standard for the presentation
and delivery of wireless information and telephony services on mobile phones and
other wireless terminals. The WAP Forum has published a global wireless protocol
specification, based on existing Internet standards such as XML and IP, for all
wireless networks. The WAP specification is developed and supported by the wireless
telecommunication community so that the entire industry and most importantly, its
subscribers, can benefit from a single, open specification. WAP is designed to work
with most wireless networks such as CDPD, CDMA, GSM, PDC, PHS, TDMA, FLEX, ReFLEX,
iDEN, TETRA, DECT, DataTAC, Mobitex. Actually Phone.com, Ericsson, Nokia and many
others began developing standards independently of each other, but it was soon realized
that it would make more sense to focus development around a common standard. WAP
forum was thus born with a desire to establish a common format for Internet transfers
to mobile telephones, without having to customize the Internet pages for the particular
display on every different mobile telephone or personal organizer.
The Wireless Application Protocol (WAP) addresses the issues mentioned above by
introducing the concept of the Internet as a wireless service platform. By addressing
the constraints of a wireless environment, and adapt existing Internet technology
to meet these constraints, the WAP Forum has succeeded in developing a standard
that scales across a wide range of wireless devices and networks. The WAP specifications
complement existing wireless standards. For example, the WAP specification does
not specify how data should be transmitted over the air interface. Instead, the
WAP specification is intended to sit on top of existing bearer channel standards
so that any bearer standard can be used with the WAP protocols to implement complete
product solutions. It defines a protocol stack that can operate on high latency,
low bandwidth networks such as Short Message Service (SMS), or GSM Unstructured
Supplementary Service Data (USSD) channel. In addition to being air interface independent,
the WAP specification is also independent of any particular device. Instead, it
specifies the bare minimum functionality a device must have, and has been designed
to accommodate any functionality above that minimum.
The WAP specification uses the best of existing standards, and has developed new
extensions where needed. For example, a WAP Gateway communicates with other Internet
nodes using the standard HTTP 1.1 protocol and the wireless handsets use the standard
URL addressing scheme to request services. The WAP forum is also working with many
other standards organizations to develop or modify standards related to new technologies,
which need modifications for wireless environment. The WAP forum has liaison relationships
(or is in the process of having) with Cellular Telecommunications Industry Association
(CTIA), World Wide Web Consortium (W3C), Telecommunications Industry Association
(TIA) and Internet Engineering Task Force (IETF). This ensures that when new standards
emerge, these standards remain compatible with the work of the WAP Forum. For example,
the WAP Forum will be working with the W3C and IETF to ensure future convergence
with HTML-NG (Next Generation) and HTTP-NG specifications, and to provide input
to these groups regarding the requirements of future wireless network technologies.
The Wireless Application Protocol is a standard developed by the WAP Forum, a group
founded by Nokia, Ericsson, Phone.com (formerly Unwired Planet), and Motorola. The
WAP Forum has now expanded to include more than 200 members, including operators,
infrastructure suppliers, software developers and content providers.
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