Website Speed Optimization

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Often overlooked, website speed optimization services are very crucial for a great SEO. More than 50% of web searchers would leave the page if it takes more than 3 seconds to load. Your website will most likely lose conversions and revenues if it fails to load fast.

Is your website fast enough?
If not, speed optimization from AV Solutions is your answer. Reach out at 9830169163 and we ensure a near nil bounce rate for your site.

Is your website built for speed?
Want to enhance your site’s user experience and rankings by improving your website speed? We offer three website speed optimization service plans that can help your website load at top speeds. After implementing our services you’ll see a decreased bounce rate and an extended time-on-page.

Together with these, an increase in conversions and revenue.
To speak with an experienced strategist, give us a call at +91 9830169163!

Website Speed Optimization

A snapshot of what goes in from our end to get your site optimized:

  • Website/CSS optimization
  • Set and/or Reduction in http(s) requests
  • Removal of unused code
  • Combine, Prioritization, & minification of CSS and JavaScript files
  • Gzip compression
  • Website & Browser Caching setup and/or configuration
  • Optimize/reduce number of redirects
  • Font delivery optimization
  • Performance Testing
  • Host Recommendations
  • Setup and/or configuration of a CDN
  • Host Migration
  • UX & UI optimizations

The difference between page speed and site speed

Page speed and site speed both relate to how quickly the content on your website loads, but there is a technical difference between the two terms.
Page speed refers to how quickly the content on a specific page loads. It may be defined as either,
Page load time: How long it takes to fully display a page’s content
Time to first byte: How long it takes a browser to receive the first byte of information from your server

Site speed on the other hand is a measurement of how quickly the entire website loads. It’s calculated by taking the average page speed for a sample of page views on your site, and it impacts the site’s user experience and rankings.

Other user experience factors include things like readability and ease of navigation.

Pages that load quickly appeal to site visitors decrease bounce rate — another indicator to Google whether or not your site is a good one. When your site loads slowly, (takes longer than 3 seconds to fully load), users will become frustrated and bounce from your website to find one that provides the information they need more quickly. If users consistently bounce from your site, Google will start to notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop you in the rankings. This makes page speed even more crucial. Website speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.

In January 2018, Google announced its Speed Update, which says that mobile speed is now a ranking factors. Because of this, both the desktop and mobile rankings can change due to site speed.

Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!

Initial / Ongoing Site Speed Optimization?

We offer two packages – initial and ongoing – but there are reasons why ongoing page speed optimization is the more apt choice:

As Google and other search engines continue to evolve, it’s crucial to your website’s success that site speed optimization is prioritized on an ongoing basis. In addition, site evolution — including plugin and CMS updates, require you to keep up with page speed audits.

Site speed optimization is a technical service that requires dedicated time from expert developers to uncover hidden issues in code that may be slowing down your site.

The larger issues are addressed upfront and incremental gains noticed over time, but small, incremental gains will keep the site’s page speed in check.

Benefits of Site Speed Optimization

Improved Google Rankings

Google considers page speed as a ranking factor, so it’s important that you keep your site optimized. When your site loads quickly for users, you’ll have a better chance at ranking higher in search since you provide users with a great experience.

Users will spend more time on your site

Since fast-loading pages provide users with the instant gratification that they desire, they’ll stay on your site longer if your pages load quickly. This also goes hand-in-hand with the next benefit.

Users won’t bounce to competitor sites

One of the top reasons users bounce to a competitor’s site is because the site wouldn’t load. If your site loads quickly and users can find the info they’re looking for, there’s no reason for them to bounce to a competitor’s website.

Increased leads, conversions, and revenue over time

With higher rankings due to a fast load time, more site visitors staying on your site, and more – you’ll see an increase in leads, conversions, and revenue over time when you keep up with your website speed optimization.

4 factors that contribute to slow load time
  1. Sloppy HTML coding
  2. Huge, unoptimized graphics
  3. Too many redirects
  4. Server location and performance